What is our mission?
- What business should we be in?
- Why do we exist (what is our basic purpose?
- What is unique or distinctive about our organization?
- Who are our principal customers, clients, or users?
- What are our principal products/services, present and future?
- What are our principal market segments, present and future?
- What are our principal outlets/distribution channels, present and future?
- What is different about our business from what it was between three and five years ago?
- What is likely to be different about our business three to five years in the future?
- What are our principal economic concerns and how are they measured?
