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Strategic Planning: Ten Key Questions

What is our mission?

  1. What business should we be in?
  2. Why do we exist (what is our basic purpose?
  3. What is unique or distinctive about our organization?
  4. Who are our principal customers, clients, or users?
  5. What are our principal products/services, present and future?
  6. What are our principal market segments, present and future?
  7. What are our principal outlets/distribution channels, present and future?
  8. What is different about our business from what it was between three and five years ago?
  9. What is likely to be different about our business three to five years in the future?
  10. What are our principal economic concerns and how are they measured?
If you’d like more information on how we can assist you in this area, please contact us.